What is personal branding and what’s the best way to create it?

The term branding was always associated with products & companies, and rarely with individuals. The times have changed and today almost each one of us has a personal brand.

Personal branding is the practice of people marketing themselves and their careers as brands.

Your personal brand is how you appear to the world.

Instead of trying random ways to develop your personal brand, what I feel is this:

Your personal brand will develop and you will be able to position yourself well in the market, if and only if you start doing the work that you, only you, and nobody else can do. And as long as you are in the pursuit of that unique talent of yours, you are on the right track. The earlier you start this journey, the better it will be for you. The initial phase may appear to be a struggle; but in the end it will be worth the wait.